The official WhatsApp Business API for Indian businesses: broadcasts, chatbot, AI agent, live chat, Shopify & Razorpay automation and payments — set up in minutes, supported by real people in Pune.
One platform for marketing, sales, support and payments — built for Indian businesses, priced fairly, and backed by a team that actually picks up the phone.
Send approved campaigns to thousands of opted-in customers in one click. Personalised with names, scheduled for the best time, with delivered, read, click and reply tracking.
Welcome messages, away replies, keyword answers, order updates, abandoned-cart reminders and follow-ups that run 24×7 without anyone touching the phone.
A no-code chatbot with buttons and menus, plus an AI agent that answers questions from your own FAQs — and hands over to a human when needed.
Connect your Shopify or WooCommerce store and Razorpay in minutes: order confirmations, shipping updates, payment receipts and cart recovery on WhatsApp.
One shared team inbox for every WhatsApp conversation. Auto-assign chats, add notes, use quick replies and never miss a customer again.
Send a Razorpay payment link from the chat. Customers pay by UPI, card or net banking — you see it marked paid instantly.
Click-to-WhatsApp ads land customers straight in your chat. Every lead is tagged with the ad it came from, and our team can run the ads for you.
CSV import with automatic column mapping, 20 ready-made templates, REST API & webhooks, team roles, green-tick application support.
No developers, no paperwork marathon. Most businesses send their first campaign the same day.
Sign up in 60 seconds and start a 7-day free trial. Pick a plan whenever you're ready — pay by UPI Autopay, card or net banking.
Log in with Facebook and connect a WhatsApp number in about 5 minutes. Prefer help? Choose “Do it for me” and our team sets everything up.
Upload your contacts from any CSV, pick ready-made templates, switch on the chatbot and launch your first broadcast.
Flat monthly plan for the platform. WhatsApp message charges are billed by Meta directly to your own account at official rates — we never add a markup.
For shops & solo businesses getting started
For growing teams that want sales on autopilot
For brands running WhatsApp as a sales channel
Need more agents, a reseller/agency plan or managed campaigns? Talk to us.
| Message type | Used for | Meta rate (India)* |
|---|---|---|
| Marketing | Offers, broadcasts, announcements | ≈ ₹0.86 / message |
| Utility | Order, payment & appointment updates | ≈ ₹0.115 / message · free inside an open chat |
| Authentication | OTPs & login codes | ≈ ₹0.115 / message |
| Replies (service) | Answering customers within 24 hours | Free |
*Indicative list rates published by Meta for India, excluding GST, and subject to change by Meta. Meta bills your WhatsApp Business account directly in INR. See Meta's official pricing.
| Hashtag First | Typical providers | |
|---|---|---|
| Setup / onboarding fee | ₹0 — free guided setup | ₹2,000 – ₹10,000 |
| Markup on Meta charges | 0% — Meta bills you directly | 10% – 25% per message |
| Chatbot, AI agent, payments | Included from Growth | Paid add-ons |
| Support | Real people on WhatsApp & phone, Pune | Ticket / email only |
| Marketing expertise | Built by a digital marketing agency | Software only |
| Contract | Monthly, cancel anytime | Annual lock-in common |
Still unsure? Message us on WhatsApp — a person replies.
A Facebook account, your business name and website (or Instagram/Google listing), and a phone number that can receive an SMS or call for verification. We guide you through each step, or set it up for you.
Yes. A number already on the WhatsApp app has to be moved to the API (or connected with Meta's coexistence option where available, so you can keep using the Business app). Our team helps you choose the safest option so you don't lose chats you need.
The green tick (Official Business Account) is granted by Meta to notable, verified brands. Pro plans include full application support; on other plans we share a step-by-step guide.
Meta charges per message based on its category (see the table above). Replies to customers within 24 hours are free. Meta bills you directly at official rates — we add nothing on top.
Your plan renews automatically every month or year through Razorpay (UPI Autopay, debit/credit card or e-mandate). You can upgrade, downgrade or cancel anytime from your dashboard. Your trial needs no card.
Only to customers who agreed to hear from you (opt-in). This protects your number's quality rating. Our CSV import lets you mark opt-in, and customers can reply STOP anytime.
Your messages travel through Meta's official, encrypted WhatsApp Business Platform. Access tokens are stored encrypted, each business only sees its own data, and you can export or delete it anytime.
Yes — Hashtag First is a digital marketing agency. We can run Click-to-WhatsApp ads, design templates and manage campaigns for you. Ask about managed plans.
Start free today. Connect your number, import contacts and send your first campaign in under an hour.